1. Introduction

Welcome to SWOT Tool ("we," "our," or "us"). We are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our SWOT analysis web application.

2. Information We Collect

2.1 Information You Provide

Account Information: When you sign up using Google OAuth or magic link authentication, we collect your email address, name, and profile picture.
SWOT Analysis Content: The strengths, weaknesses, opportunities, and threats you enter into the tool are stored in your browser's local storage and optionally on our servers if you're logged in.
Usage Data: Information about how you use our service, including features accessed, analyses created, and exports generated.

2.2 Automatically Collected Information

Analytics Data: We use Google Analytics to collect information about your browser type, device, IP address, pages visited, and time spent on our site.
Cookies: We use cookies and similar tracking technologies to maintain your session and remember your preferences.
Log Data: Our servers automatically record information including IP address, browser type, operating system, and timestamps.

3. How We Use Your Information

We use the collected information for:

Providing and maintaining our SWOT analysis service
Authenticating your account and managing user sessions
Generating AI-powered SWOT analysis suggestions using third-party AI services (Anthropic Claude, OpenAI)
Tracking usage credits and enforcing rate limits
Analyzing usage patterns to improve our service
Sending important service updates and notifications
Detecting and preventing fraud, abuse, or security incidents
Complying with legal obligations

4. Information Sharing and Disclosure

4.1 Third-Party Services

We share information with the following third-party services:

Google (OAuth & Analytics): For authentication and usage analytics
Anthropic (Claude AI): Your SWOT content may be sent to Anthropic's API to generate AI-powered analysis (when you use the Magic SWOT feature)
OpenAI: Alternative AI provider for analysis generation (configurable)
Email Service Providers: For sending magic link authentication emails (SendGrid, Mailgun, or SMTP)

4.2 Legal Requirements

We may disclose your information if required by law, court order, or governmental request, or if we believe disclosure is necessary to protect our rights, your safety, or the safety of others.

4.3 Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred to the acquiring entity.

5. Data Storage and Security

Local Storage: SWOT analysis content is primarily stored in your browser's local storage for privacy and performance
Server Storage: User accounts, authentication tokens, and usage data are stored in a SQLite database on our servers
Security Measures: We implement industry-standard security measures including encryption, secure authentication, and regular security audits
Data Retention: We retain your data for as long as your account is active or as needed to provide services. You may request deletion at any time.

6. Your Rights and Choices

You have the following rights regarding your personal information:

Access: Request a copy of the personal information we hold about you
Correction: Request correction of inaccurate or incomplete information
Deletion: Request deletion of your account and associated data
Data Portability: Request a copy of your SWOT analyses in a portable format (PNG, text export)
Opt-Out: Disable Google Analytics tracking using browser extensions or opt-out tools
Cookie Control: Manage cookies through your browser settings

7. Children's Privacy

Our service is not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13. If we discover that we have collected information from a child under 13, we will delete it immediately.

8. International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. We ensure appropriate safeguards are in place to protect your information in accordance with this Privacy Policy.

9. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new Privacy Policy on this page and updating the "Last Updated" date. Your continued use of our service after changes constitutes acceptance of the updated policy.

10. Contact Us

If you have questions about this Privacy Policy or our privacy practices, please contact us at:

Email: privacy@swottool.com
Website: https://swottool.com

11. GDPR Compliance (EU Users)

If you are located in the European Economic Area (EEA), you have additional rights under GDPR:

Right to be informed about data processing
Right to access your personal data
Right to rectification of inaccurate data
Right to erasure ("right to be forgotten")
Right to restrict processing
Right to data portability
Right to object to processing
Rights related to automated decision-making and profiling

Our legal basis for processing your data includes: consent, contract performance, legal obligations, and legitimate interests.

12. California Privacy Rights (CCPA)

California residents have specific rights under the California Consumer Privacy Act (CCPA):

Right to know what personal information is collected
Right to know if personal information is sold or disclosed
Right to opt-out of sale of personal information (we do not sell your data)
Right to request deletion of personal information
Right to non-discrimination for exercising CCPA rights

Privacy Policy