Terms of Service
Last Updated: January 15, 2026
1. Acceptance of Terms
By accessing or using SWOT Tool ("Service"), you agree to be bound by these Terms of Service ("Terms"). If you do not agree to these Terms, please do not use our Service. We reserve the right to modify these Terms at any time, and your continued use of the Service constitutes acceptance of any changes.
2. Description of Service
SWOT Tool is a web-based application that enables users to create, analyze, and export SWOT (Strengths, Weaknesses, Opportunities, Threats) analyses. Our Service includes:
- Interactive SWOT diagram creation with multiple layout options
- AI-powered SWOT analysis generation (Magic SWOT feature)
- Export functionality (PNG, text, and future PowerPoint support)
- Theme and layout customization options
- User authentication via Google OAuth or magic link
- Usage credit system for AI-powered features
3. User Accounts and Registration
3.1 Account Creation
To access certain features, you may need to create an account using Google OAuth or magic link authentication. You agree to provide accurate, current, and complete information during registration.
3.2 Account Security
You are responsible for maintaining the confidentiality of your account credentials and for all activities that occur under your account. You agree to notify us immediately of any unauthorized access or security breach.
3.3 Account Termination
We reserve the right to suspend or terminate your account at any time for violation of these Terms, illegal activity, or at our sole discretion. You may delete your account at any time.
4. Usage Credits and Limits
4.1 Free Credits
All users receive a limited number of free AI generation credits upon account creation. Guest users (without login) have access to basic features with limited AI generations.
4.2 Rate Limits
We implement rate limiting to ensure fair use and prevent abuse. Default limits are 5 requests per hour for AI-powered features. Excessive use may result in temporary suspension.
4.3 Future Paid Plans
We may introduce paid subscription plans in the future with additional credits and features. Any such plans will be clearly communicated with pricing and terms.
5. Acceptable Use Policy
You agree NOT to use the Service to:
- Violate any applicable laws or regulations
- Infringe upon intellectual property rights of others
- Transmit harmful, offensive, or illegal content
- Attempt to gain unauthorized access to our systems or other users' accounts
- Reverse engineer, decompile, or disassemble any part of the Service
- Use automated scripts or bots to abuse the Service
- Resell or redistribute our Service without authorization
- Interfere with the proper functioning of the Service
- Collect user information without consent
- Impersonate another person or entity
6. Intellectual Property Rights
6.1 Your Content
You retain all ownership rights to the SWOT analyses and content you create using our Service. By using the Service, you grant us a limited license to process, store, and display your content solely for the purpose of providing the Service to you.
6.2 Our Content
All intellectual property rights in the Service, including but not limited to software, design, logos, trademarks, and documentation, are owned by us or our licensors. You may not use our intellectual property without prior written permission.
6.3 AI-Generated Content
Content generated by our AI features (Magic SWOT) is provided as suggestions only. You are responsible for reviewing, editing, and validating all AI-generated content before use.
7. Third-Party Services
Our Service integrates with third-party services including Google (authentication and analytics), Anthropic Claude, and OpenAI (AI generation). Your use of these third-party services is subject to their respective terms and privacy policies. We are not responsible for the actions or policies of third-party services.
8. Disclaimers and Limitations of Liability
8.1 Service "As Is"
THE SERVICE IS PROVIDED "AS IS" AND "AS AVAILABLE" WITHOUT WARRANTIES OF ANY KIND, EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, AND NON-INFRINGEMENT.
8.2 No Guarantee of Accuracy
We do not guarantee the accuracy, completeness, or usefulness of any information provided by the Service, including AI-generated content. You are solely responsible for verifying and validating all information before making business decisions.
8.3 Limitation of Liability
TO THE MAXIMUM EXTENT PERMITTED BY LAW, WE SHALL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES, OR ANY LOSS OF PROFITS OR REVENUES, WHETHER INCURRED DIRECTLY OR INDIRECTLY, OR ANY LOSS OF DATA, USE, GOODWILL, OR OTHER INTANGIBLE LOSSES RESULTING FROM:
- Your use or inability to use the Service
- Any unauthorized access to or use of our servers and/or any personal information stored therein
- Any bugs, viruses, or malicious code transmitted to or through the Service
- Any errors or omissions in any content or for any loss or damage incurred as a result of the use of any content posted, emailed, transmitted, or otherwise made available through the Service
9. Indemnification
You agree to indemnify, defend, and hold harmless SWOT Tool, its officers, directors, employees, and agents from any claims, liabilities, damages, losses, costs, or expenses (including reasonable attorneys' fees) arising from:
- Your use of the Service
- Your violation of these Terms
- Your violation of any rights of another party
- Content you submit, post, or transmit through the Service
10. Privacy and Data Protection
Your use of the Service is also governed by our Privacy Policy, which is incorporated into these Terms by reference. Please review our Privacy Policy to understand our data practices.
11. Changes to the Service
We reserve the right to modify, suspend, or discontinue the Service (or any part thereof) at any time with or without notice. We shall not be liable to you or any third party for any modification, suspension, or discontinuation of the Service.
12. Export Controls
You agree to comply with all applicable export and re-export control laws and regulations, including the Export Administration Regulations maintained by the U.S. Department of Commerce.
13. Governing Law and Dispute Resolution
13.1 Governing Law
These Terms shall be governed by and construed in accordance with the laws of the jurisdiction in which our company is registered, without regard to its conflict of law provisions.
13.2 Dispute Resolution
Any disputes arising from these Terms or your use of the Service shall be resolved through binding arbitration, except that either party may seek injunctive relief in court for intellectual property infringement or violations of these Terms.
14. Severability
If any provision of these Terms is found to be invalid or unenforceable, the remaining provisions shall remain in full force and effect. The invalid or unenforceable provision shall be replaced with a valid provision that most closely reflects the intent of the original provision.
15. Entire Agreement
These Terms, together with our Privacy Policy, constitute the entire agreement between you and SWOT Tool regarding the use of the Service and supersede all prior agreements and understandings.
16. Contact Information
If you have any questions about these Terms of Service, please contact us at:
Email: legal@swottool.com
Website: https://swottool.com
17. Acknowledgment
BY USING THE SERVICE, YOU ACKNOWLEDGE THAT YOU HAVE READ THESE TERMS OF SERVICE, UNDERSTAND THEM, AND AGREE TO BE BOUND BY THEM. IF YOU DO NOT AGREE TO THESE TERMS, YOU MUST NOT USE THE SERVICE.